UK Divisional Marketing Head - Technical Support Services - IBM - Oct 2014 – June 2015
o Directed the marketing team responsible for a £550m core UK business unit, managing thought leadership and consultative promotional strategies.
o Formed and devised the divisional digital and social media business development strategy, aimed at raising awareness, interest and pipeline for focused services, resulting in a 30% increase in overall digital traffic, and 12% increase in Sales growth.
UK Hardware Enablement & Communications Leader - IBM - Sep 2012 – Oct 2014
o Managed a $5m+ Marketing budget, for awareness, enablement, and demand generation activities.
o Responsible for channel lead generation campaigns, education, and sales enablement briefings, resulting in an increase in business development skill levels, and 22% lead pipeline.
European Security Services Marketing Leader - IBM - Mar 2008 – Sep 2012
o Managed the UK Marketing team responsible for the IBM Security Services unit, including channel enablement and lead generation, Services development, Collateral formulation, and Seller briefings.
o Instigated and managed a cross IBM brand Services roadshow resulting in of $5.7m lead revenue & $2.3m of wins. (This also resulted in winning the IBM Marketing Director Prize in 2009).
o Awarded the IBM worldwide marketing directors prize (2010).
UK Territory Marketing Manager – IBM - Feb 2006 – Mar 2008
o Devised and managed a messaging and communications Marketing programme, resulting in 40% channel membership growth, and 18% lead generation increase.
o Devised a structure for developing business-intelligence briefs, enabling a deeper prospect understanding and an 18% increase in Sales leads.
European Aerospace Marketing Manager IBM - May 2003 - Feb 2006
o Implemented industry programmes targeting enterprise-level automotive and aerospace industries. This gave a 12%+ Marketing generated lead increase.
o Managed the Press & Analyst relationship programme, resulting in a higher exposure and industry awareness.
North Europe Industrial Marketing Manager - IBM - Jun 2001 – May 2003
o Managed the Marketing of software solutions and services for the enterprise engineering design market.
o Implemented a successful supply-chain Marketing programme with Airbus, targeting their international supplier network. This produced $8.3m solution and technical services revenue in the first 3 months.
Group Product Manager – The Pegasus Group Plc - Feb 1997 – Jun 2001
o Managed the Marketing plan for seven major accounting solutions and services through a 450+ member channel, achieving a sales growth of 23% for 1999.
o Initiated and negotiated a solution and services partnership with The Midland Bank, targeting their small business customers, resulting in a 400%+ lead pipeline growth, and brand awareness growth.
Product Manager – The Sage Group Plc - Dec 1995 – Feb 1997
- Responsible for entry level accounting software solutions through 300+ channel partners, and the Retail Channel.
- Managed third-party relationships with Microsoft, resulting in an exclusive international product link, with Microsoft Money. This created a 17% increase in Marketing generated leads and £2.5m revenue increase.
Luxor Nightclub (Leicester) - Jan 1993 – Oct 1995
o Joint owner & Commercial Manager
o Responsible for marketing and promotion
College-Head Clothing Ltd - Jan 1990 - Dec 1992
o Entrepreneur and owner of a student clothing business
Marketing Assistant - IMS, Atlanta - Oct 1986 - Sep 1988
- Worked as part of a creative team offering full-service Marketing agency solutions.
- Identification of niche market opportunities for major consumer chemical clients, partnership opportunities, market entry and distribution strategy for a consumer durables manufacturer.