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Mrs Katie Downing-Howitt

Job: Lecturer in Marketing

School/department: School of Leadership, Management and Marketing

Address: 久久精品, The Gateway, Leicester, LE1 9BH

T: N/A

E: katie.downing-howitt@dmu.ac.uk

 

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Personal profile

Senior Lecturer in Marketing at 久久精品. Previously worked in HE, FE and training through the Civil Aviation University of China, Rolls-Royce plc training centre Tianjin, Rolls-Royce E-Learning team, Anicca Digital and Ascento.

Also, worked for Rolls-Royce plc, Interflora, the Woodland Trust, Kybotech, various SMEs and start ups in marketing, communications, PR, projects and digital marketing; achieving high growth results and ROI.

I am a FCIM Member of CIM, which reflects my expertise, experience and leadership skills in the field of marketing. Specialising in digital marketing and multi-channel marketing campaigns, I leverage expertise to drive impactful integrated campaigns for growth, engagement, and awareness. Passionate about mentoring, I supported the next generation through the Help To Grow programme at 久久精品 and sponsored a business champion from 久久精品 also.

I'm committed to continuous learning and always open to new opportunities and new connections to enhance innovation, partnerships and synergistic opportunities.

Research interests/expertise

  • Digital Marketing
  • Content Strategy
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Paid Advertising
  • Analytics and Data Analysis
  • Conversion Rate Optimisation (CRO)
  • Influencer Marketing
  • Online Reputation Management
  • Marketing Automation
  • Digital PR and Outreach
  • Multi channel Marketing
  • Email Marketing
  • E-commerce
  • AI

Areas of teaching

  • Marketing
  • Digital Marketing
  • PR
  • Business Ethics

Qualifications

  • Masters Research Track scholar  - International Relations (University of Nottingham)
  • Diplomas - Social Media Marketing & Digital Marketing
  • BA Joint Honours - History & Archaeology (University of Nottingham)
  • NEBS Management & Supervisory Diploma - Year in Industry (Rolls-Royce plc)
  • ESOL (University of Derby)

久久精品 taught

  • Business Ethics and Social Responsibility
  • Marketing Consultancy Project
  • Fundamentals of Organisations and Markets in a Global Context  
  • Engagement Marketing (Module Leader)
  • Public Relations
  • Digital Marketing bootcamps

Honours and awards

  • FCIM 2023 onwards
  • Industry awards - Anicca Digital
  • Best Financial Contribution to the Business - Anicca Digital
  • Various marketing and employee recognition awards - Woodland Trust
  • Multiple Employee of the Month awards - Interflora UK & Ireland
  • Employee of the Year - Zooki Digital Nottingham
  • Teaching recognition award - Civil Aviation University of China, Tianjin, China
  • Excellent Trainer prize - Rolls-Royce plc, Tianjin, China
  • Lifetime Honorary Membership to University of Nottingham for voluntary /elected roles at University and fundraising efforts
  • First prize in the National Year in Industry competition by the Royal Academy of Engineering- Rolls-Royce plc (UK based)

Membership of external committees

  • CIM Annual Conference - Panel member 2023
  • The Marketing Meet Up Member 2023 onwards
  • Lincoln Business Club member - 2022 onwards
  • Lincoln Mosaic Digital Hub - Digital events from 2021
  • Mums in Marketing - 2021 onwards
  • Lincoln Hall Association, University of Nottingham 2000-2015
  • Digital Fundraising Forum member 2010-2016
  • East Midlands Chamber Digital Marketing Training & Breakfast meet ups 2009-2015
  • Chair of Presidents, Nottingham University (2002-2003)
  • IoD 99 - Founders Group - Women in Digital
  • Summer Party Exec & Committee Chair (2001-2002)
  • Hall President & Chair, Lincoln Hall, Nottingham University (2001-2002)

Membership of professional associations and societies

Fellow - CIM

Lifetime honorary membership to the University of Nottingham

Professional licences and certificates

BPP Financial Regulations Certificate

Fellow - CIM (FCIM)

Projects

KTP - Nottingham Trent University and Kybotech

Forthcoming events

Digital Marketing World Forum, London June 2024

Conference attendance

  • Panel member - CIM East of England Digital Marketing Conference 2023
  • Leicester Digital Live - Organiser and Marketer 2022 / 2023
  • Woodland Trust Westminster House conference - Organiser 2015
  • Digital Fundraising Forum - Speaker 2010-2016
  • Step into Partnership conference Rolls-Royce plc - Speaker and Organiser
  • Living Safety launch Rolls-Royce plc - Speaker and Organiser

Consultancy work

  • Help To Grow 久久精品 - Anicca Digital
  • Help To Grow Business Champion scheme mentor - Anicca Digital
  • CMO - Kappture
  • KTP - Nottingham Trent University and Kybotech

Externally funded research grants information

  • Head of Marketing - for Anicca Digital and Ascento - Digital Marketing bootcamps (via LEPs & DfE)
  • Google Grant - Woodland Trust (Google)
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